Harlequin Mills & Boon Medical Romance Novels

Exciting News!

Mills&Boon_NewLogo_Teal

Last week, it was announced that Mills and Boon in the UK will be undergoing a transformation!  A huge relaunch will be taking place in January, and we’ve been given a taste of some of the great things to come – a new logo, delicious new covers and re-designed point-of-sale material.

You can read all about the planning that has gone into the relaunch, and some of the customer research that’s taken place here, in an article in The Bookseller.

We can’t wait!  Tell us what you think.

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2 thoughts on “Exciting News!”

  1. I love my M&B and read a lot of the lines I love the new covers and if this gets more people reading them fabulous. I would like to see all of the lines be named the same in each country eg Moderns are called Presents in America and Sexy here in Australia and there are often times when the same book has a different title in different countries that I have seen just my 2 cents worth.

    Have Fun
    Helen

    1. The new covers look great, don’t they Helen. I think that if they gave us a try, a lot of romance readers who don’t read M&B would be surprised at how much they like them. Good point about the lines being named differently in each country.

      I love the story about the researcher who found no-one buying Mills and Boon in a bookshop, and was told they’d come on the wrong day 🙂 Just goes to show how smart our readers are!

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